case-studies-05

Status Quo

Leading youth fashion apparels company Status Quo has launched The Archie Comics and Garfield T-shirt range in the Indian market. With an intention to tap the fabulous humor part of the Archie & Garfield legacy, Status Quo has designed a great range of products that appeal to a wide range of fashion & casual wear t-shirt audience. The trade & retail are association, a child gets a Doraemon toy/gadget
The themes include various episodes/movies to which kids all over relate to Such as Space series/Under sea Adventure/Jungle theme. There is a huge excitement in kids whenever Doraemon promotion is announced, as it brings a unique opportunity for children to possess their favorite character Doraemon from the Doraemon series of toys in addition to relishing their Happy Meal at McDonald’s.