case-studies-03

McDonald’s

Since last 5 years, McDonalds has been doing promotion internationally with AI and Doraemon. In this promotional association, a child gets a Doraemon toy/gadget
The themes include various episodes/movies to which kids all over relate to Such as Space series/Under sea Adventure/Jungle theme. There is a huge excitement in kids whenever Doraemon promotion is announced, as it brings a unique opportunity for children to possess their favorite character Doraemon from the Doraemon series of toys in addition to relishing their Happy Meal at McDonald’s.