case-studies-04

DORAEMON- MTR BADAM DRINK

India’s leading instant food manufacturer MTR foods, associated with Doraemon for MRT Badam milk promotion. With every purchase of the product, Kids got Doraemon branded mugs or stationary kit as an offer. Through this promotional deal MTR has strategically moved closer to their target audience. The promotion has been an instant rage amongst kids and has proved to be a success for the instant food company! Not only did it sell well, these kinds of associations also propel brand owners to boost up brand imagery amongst target groups