Promotional Licensing


The fast catching trend in the industry today is that of Promotional Licensing. Brands in the FMCG sector, personal care, Food etc… associate with our characters to create short term tactical campaigns to help them create more awareness about their products and of course sell more! This could be a month long summer promotion – Horlicks gave free Archies activity set with each pack, to a 2 month campaign – McDonalds gives Doraemon toys free with each Happy Meal to a 6 month association – Mcvities gives a Doraemon premia free inside each pack.

So basically whether you are selling biscuits, burgers, health drinks or personal care giving a character branded free be to your customers will sure make them buy your product more!